VIA University College presents the new AI Frontier Lab—a state-of-the-art initiative dedicated to artificial intelligence in creative content production. The day features insights from two of Denmark's leading experts: art director and AI artist Sally Trier and film producer Mads Damsbo.
Program:
- 13.00-13.15: Welcome remarks by Dean of Education Gitte Nørgaard and AI Media Specialist Kristian Mott
- 13.15-14.00: Talk with Sally Trier on creative direction, visual world-building, and AI's role in the creative process
- 14.00-14.15: Coffee and cake
- 14.15-15.00: Talk with Mads Damsbo on artistic and ethical aspects of AI in film production
- 15.00-16.00: Networking with lab presentation
About the speakers: Sally Trier is a multicreatve with an advertising background who works across film, design, and generative AI. Mads Damsbo is Head of Bacon Lab and director behind music videos created with synthetic performers and virtual production—he shares experiences on creative choices, craftsmanship, and the ethical dilemmas AI producers face.























