Is East Africa Your Next Market?

From business idea to concrete market strategy – join the RAISE seminar with Access2innovation and explore the potential in Kenya, Uganda and Tanzania. Many Danish companies have technology and expertise within agriculture, energy, food and resources that could succeed in East African markets. But how do you know if there is customer demand? How do you find local partners? And how do you avoid investing time and resources without doing thorough groundwork?

Topics on the Agenda

• Markets and opportunities: Needs and potential in East African markets – does your solution fit?
• Customers and partnerships: Methods for identifying and establishing contact with local players
• Adaptation and business development: What does it take to create a commercially viable solution locally?
• Risk and financing: Ways to investigate the market qualitatively and explore financing options

Access2innovation has since 2007 established over 80 partnerships between Danish and African companies, organizations and investors – with experience from Uganda, Kenya and Tanzania.

Who should attend? Small and medium-sized enterprises interested in exploring new markets – whether you are already considering East Africa or simply curious about the opportunities for your products. You do not need to bring a finished plan – come with your questions and leave with a stronger foundation to decide your next steps.